My sending reputation is falling, but I don't know why.
Posted: Tue Jul 21, 2020 6:57 pm
I have not been getting many bounces, and none of my recent emails got spam complaints, but for some reason my sending reputation keeps falling, so I'd like to try to learn the cause of this before it hits zero.
Would a low click-through rate cause this?
It's starting to look like I might have to do a "list hygiene" campaign, telling everyone who still wants to get newsletters to sign up for a new newsletter, and no longer sending newsletters to anyone who doesn't sign up for the new one. Would that be likely to fix the problem?
Would a low click-through rate cause this?
It's starting to look like I might have to do a "list hygiene" campaign, telling everyone who still wants to get newsletters to sign up for a new newsletter, and no longer sending newsletters to anyone who doesn't sign up for the new one. Would that be likely to fix the problem?