My sending reputation is falling, but I don't know why.

[Stephanieo2940]

I have not been getting many bounces, and none of my recent emails got spam complaints, but for some reason my sending reputation keeps falling, so I'd like to try to learn the cause of this before it hits zero.

Would a low click-through rate cause this?

It's starting to look like I might have to do a "list hygiene" campaign, telling everyone who still wants to get newsletters to sign up for a new newsletter, and no longer sending newsletters to anyone who doesn't sign up for the new one. Would that be likely to fix the problem?

[Dave]

We are so glad to hear that you are keeping a watch on your sending reputation!

Since you have had your account for many years, the score had become inaccurate. I just went ahead and cleared your score so it is like new.

You should be good to go now!

[Stephanieo2940]

Thank you so much! It's a relief to hear that it wasn't something I was doing wrong.

Is there anything I can do to keep this problem from coming up again?

[Dave]

I do not expect any problems, but keep an eye on it and let us know!

[Stephanieo2940]

Will do. Thanks!