Friday June 30, 2017
...Is Worth A Pound Of Cure.
Originally coined by Benjamin Franklin, this phrase is commonly used to refer to keeping in good health, despite fire safety being cause for its conception at the time.
This phrase is also extremely applicable to small business. You may know - or even be - one of the small business owners who gets all excited and jumps head first into a project or idea without really thinking things through all the way first.
There’s a lot of thought that needs to go into running a small business - most notably software that runs your website, shopping cart, accounting, etc. There are a million and one option available to you in this day and age - for example: BigCommerce, WooCommerce and AllProWebTools. Each program has strengths and weaknesses that you need to understand fully before committing to using it to run your business.
We’ve had customers come from BigCommerce to AllProWebTools or leave in the same fashion, because the program did not fit the small technicalities of their business. If you require a certain piece of functionality, you need to be upfront about the feature BEFORE making a decision - ask the sales teams for each shortlisted piece of tech whether or not they can accommodate your needs completely, or do thorough research.
If you’ve watched the show Shark Tank on Netflix enough times, you’ll begin to notice a trend that sets apart the parties who actually spark interest from the Sharks. If the small business owner has already gotten sales, they’re interested in doing business. If there aren’t any purchase orders, it’s not a product they want to invest in, even if it was a cure for cancer. You can’t sell something that no one wants to buy.
So, I say this to all of my small business owner friends with your best interests in mind: Stop getting in your own way! Stop stressing out about the exact shade of chartreuse you want on your website or finding the perfect font that curls the ‘q’ just right. Focus on your pre-orders and sales!
If you’re not selling, you don’t have a business.