Making Lead Boxes Work For You - Tips, Tricks, and Best Practices

Friday June 5, 2020 comments

In our last blog, we compared your website to a billboard. It advertises for your business, but it doesn't generate leads or make sales for you. You need a way to capture leads efficiently and follow up with them effectively. That's where lead boxes come in.

How Lead Boxes can Help You

  • Organize leads in your CRM.
    • Use tags to assign contacts to email campaigns.
    • Use custom fields to gather detailed information from customers.
  • Start leads on sales pipeline with various follow-up methods.
    • Automatically trigger an email campaign when website visitors fill out a lead box.
    • Follow up with leads via phone and print.
    • Generate reports to gain insights on leads and customers.

Best Practices for Lead Boxes

  • Landing Pages allow you to use lead boxes on social media and emails, and market to customers at any point in the sales funnel.
  • reCAPTCHA increases the security of your lead box and reduces spam.
  • Follow-up builds trust with potential clients and increases sales.

Did you know that 80% of the time, people don't make a purchasing decision until after the 5th time a business has contacted them? And 93% of the time, businesses only contact customers 2 times! That's how important follow-up is! For more ideas on follow-up, check out these additional resources from our friend Katie Myers with CR Conversations:

Want to know more about how lead boxes can help you? Sign up for our live webinar on October 26 to learn tons of great info and ask questions of our experts. See you there!



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