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While creating an account to test purchase a product from my site, I noticed I had the option to sign up for “occasional mailings," with various tag options I could choose. How do I set which tags are available in that list?

This video explains the answer to your question. It is the same as the "Display tag when unsubscribing" setting.

Thanks. I notice there is no longer a "merge tag" option - you might want to update the video accordingly.

The video didn't really show me specifically how to adjust the list, but I can extrapolate: if I go into "existing tags" and switch the "unsubscribe" column from "yes" to "no", that will remove the effected tag from the "occasional mailings" list, right? I'd rather ask than start blindly messing around.

Yes, you are correct.

Thanks for confirming.