Small Business ERP Terminology

text message marketing

Text messaging is a powerful marketing tool that small businesses can use to reach their audience more directly and effectively than email.

Email marketing isn't dead. But it's not as powerful as it used to be. You need a new way to reach customers - a personal, immediate connection with them. Between bulk texting and individual texting, text marketing is the perfect way to engage your customers and develop an ongoing relationship with them. 

With bulk texting, you can:

  • Send texts to an entire group of contacts, like leads, existing customers, or people who have bought a certain product/service.
  • Encourage leads or customers to take action with a promo code.
  • Advertise about upcoming events or special promotions.

Texting in bulk is an easy way to communicate with customers and still get the immediate and personalized connection. Texting individually is also a great way to build trust with customers. 

With individual texting, you can:

  • Provide real-time customer support anywhere, any time.
  • Send customers thank-you's, anniversary or birthday well wishes, or referral promos.
  • Encourage engagement with other content with text-to-join campaigns.

Best of all, you can combine text message marketing with email marketing and social media marketing to create a triple threat of audience engagement. When you combine these three methods of reaching leads and customers in marketing campaigns, you've got something explosive.

Find out how text message marketing can revolutionize your sales strategies!


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