Making Lead Boxes Work For You - Tips, Tricks, and Best Practices

By: Anna Yates Thursday June 25, 2020 comments Tags: landing pages, lead boxes, website

You can compare your website to a billboard. It advertises for your business, but it doesn't generate leads or make sales for you. You need a way to capture leads efficiently and follow up with them effectively. That's where lead boxes come in.

  • lead-boxes

How Lead Boxes Can Help You

  • Organize leads in your CRM.
    • Use tags to assign contacts to email campaigns.
    • Use custom fields to gather detailed information from customers.
  • Start leads on sales pipeline with various follow-up methods.
    • Automatically trigger an email campaign when website visitors fill out a lead box.
    • Follow up with leads via phone and print.
    • Generate reports to gain insights on leads and customers.




Best Practices for Lead Boxes

  • Landing Pages allow you to use lead boxes on social media, send follow-up lead boxes in emails, and market to customers at any point in the sales funnel.
  • reCAPTCHA increases the security of your lead box and reduces spam.
  • Follow-up builds trust with potential clients and increases sales.

Did you know that 80% of the time, people don't make a purchasing decision until after the 5th time a business has contacted them? And 93% of the time, businesses only contact customers 2 times! That's how important follow-up is! For more ideas on follow-up, check out these additional resources from our friend Katie Myers with CR Conversations:

Want to know more about how lead boxes can help you? Click the video below!



Anna Yates

About the Author: Anna Yates

Anna Yates is a Content Marketer with experience in social media marketing, email marketing, and blogging. She loves telling stories through writing and helping businesspeople find the solutions they need! Born and raised in Lakeland, Florida, she's right at home with the water and sun. When she's not outside, you may find her in one of Lakeland's quaint coffee shops with a cup of coffee, writing away.




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