Don't get thrown in Email Jail

By: Chopper Thursday March 31, 2022 comments

 

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Spamity Calamity! 

No, that's not a new Harry Potter spell. It's what I use to describe the "possibility of negligence" when your emails bounce or get reported as spam.

In brief, Spamity Calamity (or as people who take this stuff a little more seriously call it -- Email Jail) is a situation you land yourself in by sending out emails without enough consideration where you are sending them. So one day, instead of running your normal email campaigns, your emails start being reported as spam. Because of this your SMTP stops delivering your emails and that's not good. 
 
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"we need love too!" - Emails 

Logistics Nightmare

Spam is bad! That's why AllProWebTools must be direct in responding to accounts which receive spam complaints in excess of the community standard of 1 Per 1,000.

Overall, your email account should:

  • Maintain fewer than 1 spam complaint per 1,000 emails.
  • Experience less than 200 bounces in a 24 hour period.
  • Receive any more than 3 spam complaints in a 7 day period.

If more than 200 emails sent in 24 hours bounce or more than 1 of your emails in 1000 get reported as spam, your email SMTP will be compelled to pause your ability to send emails to prevent jeopardizing your domain and theirs. Sending more emails does not fix this, in fact it has the opposite effect because these numbers are firm.

If your account exceeds these limits for any reason, you are in danger!

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'POV: This is your email service provider'

Avoiding Disaster

Now, how to avoid calamity? Statistics don't apply here and one mistake can be enough.

Not really.. There are many ways to prevent disaster. Generally speaking, some unwritten rules are:

  • Ensure that the subject line and the body of your email do not contain misleading appeals.
  • The "From" and "To" emails are from an original domain and email address.
  • Provide a valid, physical postal address in all emails.
  • Do not send to email addresses which you do not have express permission to send emails to.  This rule does not include the fact that email recipients can still mark your emails as Spam even after they have given you permission.
  • Maintain sufficient proof that you have received permission from all recipients of emails sent by you and constantly remind them in a high manner how and where they can easily unsubscribe.
  • Do not send emails to addresses that you have bought, loaned, rented or in any other way acquired from a third party, regardless of any claim about quality or permission.

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'Better Sending Habits, better Sending'

 

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If you have noticed your account's emailaing activity has paused on account of your SMTP, stay calm! We have a list of domains and regulations you can register with. See it here 

To learn more about Spam, Spam Traps and Blacklists. Start here:

 

Chopper

About the Author: Chopper

"Knowledge is regarded by the fool as ignorance, and the things that are profitable are to him hurtful; he liveth in death, it is therefore his food."
- Dr. Diane England, The Emerald Tablets Of Thoth The Atlantean

Originally from the northern part of Thailand, Chopper has always been intrigued by the ways in which technology can improve people's lives, and he has made it his mission to stay up to date with the latest advancements. He is also a dedicated learner with a wealth of knowledge to provide the best possible service to AllProWebTools!



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