Before You Start Text Marketing - Do This

By: Natasha Tuesday February 15, 2022 comments

Texting has become an important part of Marketing.

  • It's easy
  • Low - cost 
  • Gets an almost instant response 
  • Has a higher response rate than email

While just 20% of emails get read, 98% of text messages get read. According to Pew Research Center 85% of Americans own a smartphone, and so text messages are most likely viewed quicker than an email or a post on social media. 



How is texting useful?

Texting is an easy form of communication, it's simple, direct, and faster. Text messages are get read almost instantly - typically within minutes - while emails can sit days unopened. Texting messages can also be answered anywhere! Many candidates that are looking for jobs out there might still be working, While communication is limited to business hours it can be hard to reach out to candidates that are at work all day, that's why texting can become handy for recruitment. 

Texting can also speed your recruitment process, some information that can be answered within minutes via texting, so that you don't have to wait for days to get a response through an email. And yet there are so many rules and tips for texting...

Here are some of the tips that you should do before text recruiting.

  • Ask for Permission - Always ensure that you have their permission to send text messages.
  • Greet & Introduce yourself - Make sure to let your candidate knows who you are and what is your intentions.
  • Be polite, Professional and concise - Text shouldn't be any less professional in your messaging. Limit the number of text messages you send, Make sure you reach out only during business hours. Giving clear information, brief but comprehensive.
  • Included the method of opting-out from future text messages for your candidates.
  • Personalize your text messages - if sending a campaign, make sure to personalize the messages to candidates using our built-in "shortcode" for First Name, Last Name and Company name.
  • Spell check your text and double-read the message before hitting the ‘send' - I am sure you don't want to send out any typographical error to candidates. Also you might want to re-check your recipients.
  • Make sure not to send many attachments - it's fine to send an important photo, link, or file but not too many in the text. If you want to send a long message or a lot of attachments you might want to use an email instead.
  • Finally, send texts the same way you'd like to receive them.

Wrapping up; 

Texting candidates is one of the fastest and most successful ways to get them to apply.

If you decide to leverage text recruiting in your processes, make sure you're following the rules. Though it's very convenient and useful, text messaging still has guidelines on compliance that must be followed, or else it can feel like an invasion of privacy and will give you/your company a bad reputation.


AllProWebTools offers text message marketing with a time and cost-efficient system.

Here it is against 3 other companies:




Here's a video to learn more about text message marketing.








About the Author: Natasha

Natasha is a passionate author. Originally from Thailand, she has traveled to so many counties. Interested in web development, hyped to learn new things. She has a creative mind and loves the arts. She spends her time painting, writing, and listening to music.