How to Walk the Tightrope - Tips for a Successful Drip Campaign

Tuesday August 4, 2020 comments

Running a successful drip campaign is a bit like walking a tightrope, as we mentioned in our last blog. It can be tricky, but it sure is worth it.

Thankfully, we have a boatload of tips to help you create and run profitable campaigns - like:

  • when to use drip campaigns
  • do's and don'ts
  • example emails.

You can take on email marketing right now without fear of turning off your customers or spending too much time or energy.

What is a Drip Campaign?

A group of targeted emails that go to groups of your contacts. You create the group for a specific goal, and set the emails to automatically send at specified intervals.

Ideas for When to Use Drip Campaigns

  • Nurturing Leads
  • Welcoming
  • Onboarding
  • Abandoned Shopping Carts
  • Recommendations
  • Renewals
  • Confirmations
  • Engagement
  • Courses
  • Unsubscribes

DON'TS of Drip Campaigns

Avoid these practices and you'll be on your way to creating a successful campaign.

DON'T:

  • Send emails too often - every week is a good start.
  • Contact them only through email - use phone calls, social media, and snail mail to supplement your emails!
  • Get long winded - nobody has the attention span to read a long email.
  • Send the same thing over and over - diversify, customize, and make your content relevant.

DO'S of Drip Campaigns

These tricks will make your campaigns more effective and efficient. 

  • Automate, automate, automate - use triggers and multiple campaigns so you have minimal up-keep.
  • Specialize your content - divide your contact list into groups and make your content relevant based on their interests and needs. 
  • Use a clear and actionable CTA - make it easy for your customers to buy from you.
  • Provide an unsubscribe option - this gives recipients an easy way to say "no thanks" without marking you as spam, and gives you the opportunity to follow-up with an unsubscribe campaign.

Managing Drip Campaigns

Once you set up a drip campaign, you do need to check back periodically to make sure everything's running smoothly. Here are some resources that teach you how to manage your campaigns.

Ready to get started with drip campaigns? AllProWebTools offers you an integrated email marketing system, website, and CRM with the capability to make your marketing more powerful than ever.

Want to know more? Watch for our next blog that will teach you how to set up a drip campaign within AllProWebTools! And don't forget to sign up for our free webinar on Oct 27 to learn from our experts about drip campaigns!



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