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5 Reasons to Put More Marketing Dollars Into Retention

5 Reasons to Put More Marketing Dollars Into Retention

As a small business owner, you need to make every marketing dollar count. But if youre only focused on acquiring new customers, you probably arent making the most of your budget. In fact, every... Read More

By: Dave Kramer Friday July 3, 2015 comments Tags: customer value, retention

If You Aren’t Paying Attention to Customer Value, You’re Losing Money

If You Aren’t Paying Attention to Customer Value, You’re Losing Money

How much is a customer worth? This is a fundamental question, especially for small businesses. Having fewer customers means that each one has a proportionally larger impact on your business. ... Read More

By: Andrea Lotz Monday March 30, 2015 comments Tags: sales, customer value

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